Mar 9, 2011
Saks House is my favourite furniture store in the whole world! Old school, banged up furniture comes in here and is transformed into something that is old, new, retro and super cool all at the same time. Often items will completely change their function. I had fun with the store identity, as the brand definitely has a character too it. I created various combinations to imply Dan's innovation - for example the Rocking Bear instead of a Rocking Horse, the combination of vector and wood, etc.